Heritage Great Britain has announced plans to breathe new life into iconic Liverpool landmark, the Royal Liver Building, which will include a new visitor attraction with a spectacular projection mapped show.
The multi-million pound renovation is being spearheaded by the building's owners, Corestate Capital and Farhad Moshiri, and CBRE, a Liverpool-based building consultancy. Plans include new office space, a restaurant, gym, and two large atria with a cafe and bar, as well as a new visitor centre experience.
The visitor centre will take guests on a tour of the building, culminating in the projection mapped show. Developed by experience design firm Holovis, the show will be a celebration of Liverpool's rich cultural heritage. It will take guests on a journey through the city's history, beginning with the industrial boom of the late 1800s all the way through to modern day.
The show places guests at the centre of 270-degree projection, making it one of the most immersive projection mapped shows to date, which showcases the city's vibrant culture, particularly its prolific love of both music and sport;
"This is more than just discovering Liverpool's history", said Holovis creative director, Peter Cliff.
"Through this projection mapped experience with accompanying surround audio, guests will become immersed into each scene and feel like they are a part of it, experiencing the key moments as they would have been.
"We're also going to be putting the experience into the hands of guests through an Augmented Reality based app with selfie filters and media sequences triggered from artefacts and merchandise," Cliff added.
Allan Leech, CEO of Heritage Great Britain, said: "It's the first time in a number of generations that the world-famous building will be accessible to tourists and residents, giving behind the scenes access and stunning 360-degree views across the city and region, together with cutting edge technology to educate and entertain visitors."
Holovis is currently working with Heritage Great Britain on a series of signature destination attractions, across both the private and public sectors.
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